Timing is everything in the moving industry. Homeowners don’t wake up one day and suddenly decide to move—they go through a process that often takes months. For moving companies, reaching them at the right time can make the difference between landing a new client and missing the opportunity altogether.
But how do you know when a homeowner is most likely to need your services? And more importantly, how can you automate your outreach to ensure you stay ahead of the competition?
Here’s a look at the best times to connect with homeowners about moving services—and how automation can make the process seamless.
1. When Their Home is First Listed
Why this is the perfect time:
- Homeowners preparing to sell are often thinking about decluttering, storage solutions, and pre-move organization.
- Some sellers move before their home sells, meaning they may need a moving service sooner than expected.
- Realtors can be a key referral source at this stage, recommending movers to their clients.
How to automate it:
- Use automated realtor emails to stay top-of-mind with real estate agents when they list new properties.
- Send targeted homeowner emails to those with newly listed homes, offering packing, storage, or decluttering services.
- Offer a special deal for early bookings to encourage sellers to lock in their moving date.
2. When Their Home is Under Contract
Why this is the perfect time:
- Once a home is under contract, the timeline to move speeds up dramatically—often within 30-60 days.
- Buyers may also be planning their move simultaneously, meaning you can target both sides of the transaction.
- Many homeowners wait too long to book a mover, leading to last-minute stress.
How to automate it:
- Send an email reminder to sellers once their home goes under contract, prompting them to schedule their move before slots fill up.
- Target buyers in the same area who may be moving into their new home soon.
- Use a follow-up sequence for anyone who inquired about moving services but hasn’t booked yet.
3. Right After Close
Why this is the perfect time:
- Some sellers don’t move out until after closing, making this the final opportunity to book a move.
- Buyers moving into a new home may need help with furniture delivery, storage solutions, or last-minute moving needs.
- This is also a great time to offer post-move services like unpacking, junk removal, or home setup assistance.
How to automate it:
- Set up an automated “Congratulations on Your Closing!” email with a moving checklist and last-minute availability.
- Offer a discount on additional services, such as unpacking or furniture assembly.
- Stay connected with past clients for referrals and potential repeat moves in the future.
4. Targeting New Homeowners (Post-Move Services & Referrals)
Why this is the perfect time:
- Many new homeowners need additional moving-related services, including furniture delivery, home organization, and junk removal.
- They may also refer friends or family members who are planning a move soon.
- Sending a follow-up email after their move builds long-term relationships and keeps your business top-of-mind.
How to automate it:
- Send a “Welcome to Your New Home” email offering additional services.
- Offer a referral discount if they recommend your moving company to friends.
- Include an option for them to leave a review—which builds credibility for future customers.
How to Automate Your Moving Company’s Marketing with Frontier Growth
Timing your outreach manually is time-consuming and inefficient. That’s why automated email marketing and verified homeowner data can help moving companies reach potential clients at the perfect moment—without extra effort.
✔ Automate realtor outreach – Stay in front of realtors every time they list or close a property.
✔ Target homeowners at key stages – Send emails when homes are listed, pending, or sold.
✔ Nurture leads over time – Use email sequences to follow up with potential customers who haven’t booked yet.
✔ Stay top-of-mind for future moves – Keep in touch with past clients for repeat business and referrals.
By leveraging automation, data-driven targeting, and well-timed email sequences, your moving company can generate more leads, convert more customers, and grow—without increasing ad spend.