For moving companies, word-of-mouth is one of the most powerful ways to generate leads. But instead of waiting for past customers to refer you, what if you could tap into a steady stream of referrals from professionals who work with homeowners every single day?
Realtors are one of the most valuable referral sources for moving companies. They are constantly in touch with buyers and sellers who are actively planning a move—making them a perfect partner to help fill your calendar with high-quality leads.
But how can you get realtors to consistently refer your moving company instead of your competitors? Here’s why realtors are an untapped goldmine for moving companies and how to build a referral system that drives more bookings.
1. Realtors Work with Homeowners Who Are Guaranteed to Move
Unlike generic lead generation strategies, realtor partnerships put your business in front of people who are already planning a move—not just thinking about it. Whether it’s a seller moving out or a buyer moving in, every real estate transaction creates a natural opportunity for moving services.
✔ Home sellers need help moving out quickly before closing.
✔ Home buyers often move from another home, city, or state.
✔ Realtors want to make the transition easier for their clients.
By building relationships with realtors, you position yourself as the go-to moving company they trust to recommend to their clients.
2. Realtors Have Influence Over Their Clients’ Decisions
When a realtor suggests a moving company, homeowners listen. Moving is stressful, and most clients trust their realtor’s recommendations when choosing service providers. If a realtor tells a client, “I always recommend [Your Moving Company] because they’re reliable and professional,” that referral carries more weight than an ad or online search.
3. Realtors Want to Provide a Seamless Experience for Their Clients
A home sale is more than just closing a deal—it’s about ensuring a smooth transition for the homeowner. If a realtor can connect their clients with a trustworthy moving company that makes their job easier, they win, the homeowner wins, and you win.
✔ Realtors need a reliable moving partner they can count on.
✔ A positive moving experience reflects well on the realtor, increasing their chances of repeat business and referrals.
✔ Your business benefits from a consistent stream of referrals without relying on paid ads.
How to Get Realtors to Refer Your Moving Company
Now that you know why realtors are a great referral source, the question is: How do you get them to send business your way? Here are four proven strategies to build strong realtor partnerships:
1. Set Up an Automated Realtor Outreach System
Most moving companies don’t actively stay in touch with realtors—which means they miss out on easy referrals. The key is to set up an automated system that keeps your business top-of-mind every time a realtor lists or sells a home.
✔ Send automated emails to realtors when they list or close a property.
✔ Offer exclusive perks for their clients, such as priority booking or discounts.
✔ Follow up consistently so they don’t forget about your services.
2. Offer Realtors Incentives for Referrals
If you want realtors to actively send clients your way, make it worth their while. You can offer:
✔ Commission-based referrals – A small fee for every client they refer who books a move.
✔ Discounts for their clients – Special pricing for buyers or sellers they send your way.
✔ VIP priority service – Guaranteed last-minute booking slots for their clients.
3. Provide Value to Realtors (Not Just Sales Pitches)
Realtors are busy—they won’t refer you if they feel like you’re just asking for business. Instead, focus on how you can help them serve their clients better.
✔ Offer to speak at their team meetings about best practices for moving preparation.
✔ Create helpful resources like “Moving Checklists for Home Sellers” that they can send to clients.
✔ Share relevant industry updates that help them look good to their clients.
When you position yourself as a valuable resource, realtors will be more likely to recommend your business without hesitation.
4. Stay Top-of-Mind with Realtors Over Time
Most moving companies reach out to realtors once and then disappear. The real key to success is consistency—staying on their radar so you’re the first company they think of when a client needs a mover.
✔ Send a monthly email with helpful moving tips, updates, or success stories.
✔ Drop off business cards or promo materials at real estate offices.
✔ Check in with top realtors quarterly to keep the relationship warm.
How to Automate Realtor Outreach with Frontier Growth
Building relationships with realtors takes time—but it doesn’t have to take extra work. With Frontier Growth’s automated email solutions, you can:
✔ Stay in front of realtors automatically when they list or close a property.
✔ Send up to 2,000 personalized emails per month—with no manual effort.
✔ Track engagement and follow up with realtors who show interest.
✔ Target verified homeowner data to reach buyers and sellers at the perfect time.
By automating your realtor outreach and referral marketing, your moving company can generate more leads, secure more bookings, and scale—without increasing your ad spend.