JK Moving, the largest independent moving company in North America, used Frontier Growth to modernize its realtor outreach strategy and launch a nationwide referral program. By leveraging Frontier’s automated platform and clean data, JK replaced traditional postcard marketing with high-conversion realtor outreach — lowering acquisition costs and generating millions in new revenue.
- 1,000+ realtors enrolled in referral program
- Millions in revenue generated from referred leads
- 2X higher sales conversion rate compared to other lead sources
- 50% reduction in customer acquisition cost (vs. company average)
Fragmented tracking and untapped referrals
When Kenneth Cohen joined JK Moving as SVP of Consumer Sales & Business Development, the company was already known for its high-quality service. But its marketing playbook hadn’t evolved: postcards, SEO, and traditional lead generation made up most of its strategy.
“I didn’t want to knock what they were doing — it was working to a degree,” Ken recalls. “But we weren’t able to track ROI on a lot of it, and when it came to realtor referrals, there was no system in place. We had some agents referring us business, but we didn’t know who, how often, or how to scale it.”
Postcard campaigns were one-way and TCPA regulations made it illegal to follow up directly with homeowners, meaning JK Moving was waiting for a call that may or may not come. On the other hand, realtors could be contacted directly and at scale. Ken knew this was an untapped channel worth betting on.
A referral engine built on clean data and automation
Ken went looking for a platform that could automate consistent outreach to realtors, track opt-outs and responses for compliance, allow for customization by region and sales history, and deliver clean, up-to-date listing data. Frontier Growth delivered on all of that — and more.
“The platform itself is simple and powerful,” Ken explains. “But what really made it stand out was how nimble the team was. I brought them ideas they hadn’t executed before, and instead of saying ‘we can’t do that,’ they said, ‘let’s try it.’ That’s the kind of partner you want.”
Ken started by requesting raw listing data, which he used to segment realtors into different cohorts — those who were already referring business, and new agents he wanted to onboard. Frontier’s team responded by generating a custom top-20 realtor report to help prioritize outreach. “That report cost us $50 and saved me hours,” Ken says. “The ROI was off the charts.”
From there, JK Moving formally launched a realtor referral program using Frontier’s Realtor Emailing Solution. The system automatically emailed agents when one of their listings changed status — just listed, pending, or closed — ensuring perfectly timed outreach without any manual effort.
The new system included:
- Tailored messaging for existing vs. prospective referral partners
- Phantom email setup to protect JK’s domain from spam risks
- Real-time tracking of opens, replies, and opt-outs
- Full compliance management built-in
Within the first few months, over 1,000 realtors had enrolled in JK’s referral program. Frontier Growth’s platform managed the automated communication and lead flow, while Ken’s team focused on nurturing relationships and closing deals.
The results: higher conversion & lower costs
Compared to paid channels like Google Ads or direct mail, the leads generated through Frontier Growth were both higher quality and more cost-effective.
- Referral leads closed at 65%, compared to 15% from Google Ads
- Cost of acquisition was cut in half vs. JK’s historical average
- Millions in revenue generated — during a down market
“Referral leads are more valuable — full stop,” Ken says. “When you combine that with Frontier’s low platform cost, it became one of our lowest-cost, highest-ROI marketing channels.”
Ken eventually rolled out the program to additional markets and brought Frontier Growth into partnerships with other service providers, even integrating their outreach with referral software like Snowball. “It became set-it-and-forget-it on two fronts,” he says. “Frontier sent the emails, Snowball managed the rewards.”
Why Ken recommends Frontier Growth to any home services business
“The data quality is better than anything I’ve seen. The support is proactive. The pricing is a no-brainer. And most importantly — it works,” Ken says.
While his experience was in moving, Ken sees Frontier Growth as a natural fit for any home services provider who wants to build relationships with realtors and reach homeowners at the right moment.
“If you’re not using Frontier to build a realtor referral program, you’re starting five steps behind. This platform gave us the tools to track, optimize, and scale — and I’d recommend it to anyone serious about growth.”
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