For most roofing companies, referrals come from word-of-mouth or past customers. But there’s one powerful, often-overlooked source of steady, high-quality leads:

Realtors.

Realtors are working with homeowners at a critical point—just before or during a sale—when roof repairs or replacements often come into play. And unlike cold leads, realtor referrals come with trust built in.

Here’s why realtors are one of the best referral sources for roofing companies—and how to build a relationship-driven system that generates repeat business.

1. Realtors Encounter Roofing Issues All the Time

Whether it’s an older home going on the market or an inspection report revealing roof damage, roof-related concerns come up in a huge percentage of real estate transactions.

✔ Sellers may need roof repairs to list or close
✔ Buyers often request work after the inspection
✔ Agents need a reliable roofer to keep deals moving

When you become the go-to contractor for a realtor’s listings, you’re no longer chasing leads—you’re building a referral engine.

2. Their Recommendations Carry Serious Weight

Homeowners trust their real estate agent’s guidance—especially when they’re overwhelmed by everything involved in a move.

✔ A realtor’s recommendation can bypass the comparison-shopping process entirely
✔ That trust helps you win the job without needing to undercut on price
✔ The smoother your process, the more likely they are to refer you again

Example: A seller doesn’t know who to call after a home inspector flags roof issues. Their agent refers you, saying, “They’re quick, professional, and always come through.” That’s all the homeowner needs to hear.

3. You’ll Reach Homeowners at the Perfect Moment

Timing matters. And realtors are working with homeowners exactly when they’re motivated to take action on roof-related needs.

✔ Listing soon and want to boost the home’s curb appeal
✔ Need last-minute repairs to keep a sale on track
✔ Just purchased and want peace of mind about roof condition

By connecting with homeowners through a trusted agent, you’re meeting them right at the decision-making stage—before they turn to Google.

Example: A real estate agent lists a home built in 1995. Before showings begin, they call you for a quick inspection. You catch minor issues, provide a repair quote, and complete the work within a few days. The home sells faster, the agent is happy, and you’ve earned a new client in the seller.

4. Make It Easy for Realtors to Refer You

Realtors are busy. If it’s hard to reach you, book a visit, or get a quote—you won’t stay at the top of their list.

✔ Offer fast, no-pressure roof inspections for listings
✔ Prioritize turnaround time—aim for 24–48 hours from first call to quote
✔ Provide clean, easy-to-share reports for agents and their clients

Realtors will refer the roofer who makes their job easier. Be fast, be clear, and be reliable.

5. Stay Top-of-Mind With Consistent Communication

Even happy agents won’t keep referring you if they don’t hear from you regularly. Use email marketing to gently stay in touch—without being pushy.

✔ Share tips for pre-listing roof prep or common inspection issues
✔ Highlight recent success stories or case studies
✔ Remind agents about seasonal services or storm prep

Example: A spring email with the subject line “Selling This Spring? Don’t Let Roof Issues Kill the Deal” keeps you relevant during the busy season—and reminds agents that you’re ready to help.

6. Build the Relationship, Not Just the Transaction

Realtors are in it for the long haul—and the ones who send you consistent referrals will expect a partnership, not just a one-time job.

✔ Offer exclusive perks for their clients (discounted inspections, rush bookings)
✔ Send thank-you notes or small gifts after successful projects
✔ Refer them back when your clients need an agent

The more value you provide, the more likely realtors are to consider you part of their team—not just another vendor.

Start Building Your Realtor Referral System Today

Realtors aren’t just a great source of roofing leads—they’re a repeat, reliable source of qualified, high-intent homeowners.

✔ They trust you to get the job done
✔ Their clients follow their recommendations
✔ Their business never stops—which means yours doesn’t have to, either

Want to start connecting with more realtors automatically?

Frontier Growth helps roofing companies stay in front of local agents with automated, well-timed outreach, so you can build more referral relationships—without more admin work.